Step 2: Optimize your web pages

The basics: Why is it important to optimize your web pages?

By optimizing your web pages, you tell search engines for which keywords you want to be found.

If you do not optimize your web pages, then search engines won't list your website or they will list it for the wrong keywords.

Optimizing your web pages makes sure that your website can get high rankings for the keywords of your choice.

Tips: How to optimize your web pages High rankings on Google and other search engines are the result of optimized web page content and good incoming links. Start with optimizing your web page content.

By optimizing your web page content, you tell search engines for which keywords you want to be found. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure that your web pages don't have major HTML code errors that prevent search engines from indexing your site.

You should optimize at least six different pages of your website for different but related keywords (the keywords that you found in step 1). Do not optimize the same page for

more than one or two keyword phrases.

Warning: What can happen if you do not optimize your web pages?

If you do not optimize your web pages then search engines might not be able to index
your pages. In addition, search engines might not be able to find out what your web pages
are about.

If you optimize only one web page of your site then it will be very difficult to get high
search engine rankings. Search engines take your complete website into account. If you

have many web pages that are optimized for different but related keywords than search
engines will think that your web pages are relevant to a certain topic.

Relevant web pages get better search engine rankings. For that reason, you should

optimize as many pages as possible for different but related keywords.

Some HTML errors can prevent search engines from indexing your web pages. If your web pages have such an HTML error, you won't get listed on search engines because search engines cannot index your pages. For that reason, it is also important to check the HTML code of your pages.